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Building on an evidence-based recovery approach
The MindShift team came to us with the work of a noted psychiatrist and a desire to create a digital experience using the evidence-based approach he’d created. The approach was unique in that it can work in conjunction with other recovery methods and has a heavy emphasis on changing behaviors.
Our goal was to help discover what this experience might look like when translated into a digital product. We got to work immediately on whiteboarding workshops with their team to start understanding their goals, their recovery methodology, the people in recovery, and what a minimum viable product might look like.
Cranking up the empathy to 11
We conducted multiple workshops with the MSR team and immediately realized how engrained inclusivity and sensitivity to those in the addiction recovery field are. We knew that way of thinking was paramount to anything we did going forward.
We conducted persona creation, journey mapping, objective and key results, north star metric, and “how might we?” workshops with their team and researcher to get quickly onboarded to the recovery mindset.
Turning method into digital action
Our challenge was taking mindfulness exercises and tools in the workbook the MindShift team was writing and translating them into digital experiences that didn’t distract from the actual action of being mindful.
Of course, to do this, we’d need to see what other apps and websites were doing in this space. We conducted a competitor analysis on apps like Calm, Insight Timer, Sober, and more. This sufficiently armed us with great design patterns to follow. Identified some poor experiences to avoid and helped narrow down the scope for launch.
Armed with the discovery workshops and the competitor analysis, we began working closely with the stakeholders on lo-fi wireframes. We wanted to be sure we got these things right, so we created multiple versions and isolated important journeys we’d need to usability test.
